Marketing Manager

Job description

Job Title: Marketing Manager
Location: Castlebar, Co. Mayo
Salary: €50,000 per annum (negotiable)

The Noel Group is proud to partner with a prestigious client in the hospitality industry to search for a dynamic and strategic Marketing Manager to lead marketing operations for a property in Castlebar, Co. Mayo.

The Marketing Manager will be responsible for developing and executing the hotel’s marketing strategy to enhance brand awareness, drive direct bookings, and support revenue growth across accommodation, dining, weddings, events, and spa services. This is a pivotal leadership role that requires creativity, digital marketing expertise, and a strong commercial mindset.

Our client is a renowned property with a strong reputation for excellence, culinary offerings, and premium events. This is an exciting opportunity to join a forward-thinking team and contribute to the continued success.

Key Duties and Responsibilities

• Develop and implement the annual marketing strategy aligned with business goals.

• Plan and execute digital campaigns including SEO, PPC, social media, email marketing, and influencer partnerships.

• Manage all brand communications, content creation, and visual identity to ensure consistency across channels.

• Collaborate with sales, events, and F&B teams to support targeted promotions and seasonal campaigns.

• Manage the hotel website and optimise online presence to increase direct bookings.

• Monitor market trends, competitor activity, and guest feedback to inform strategy.

• Prepare and manage the marketing budget and measure ROI across activities.

• Represent the hotel at trade shows, networking events, and local partnerships.

Requirements

• Minimum 3-5 years of marketing experience, preferably in hospitality, travel, or luxury brands.

• Proven track record in digital marketing, campaign management, and content creation.

• Strong understanding of brand positioning and guest engagement.

• Proficiency in digital tools and platforms including Google Ads, Meta Business Suite, CMS, and email marketing software.

• Excellent written and verbal communication skills.

• Creative, analytical, and commercially focused mindset.

• Ability to work independently and collaboratively in a fast-paced environment.

• Must be living in Ireland and have the right to work in the Republic of Ireland.

• Visa and relocation packages are not provided.

Salary & Benefits

• Salary: €50,000 per annum (negotiable depending on experience)

• Opportunities for career progression within a luxury hotel group

• Access to professional development and training programs

• A dynamic and supportive working environment