Sales and Event Manager
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Job Description
Sales & Events Manager
Hotel Overview
This leading 4-star property in Letterkenny, featuring:
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123 bedrooms
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A major ballroom/wedding venue accommodating 300-500 guests
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Regular large-scale events including country music concerts, gigs, and conferences
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Multiple meeting rooms and conference facilities
The hotel is well-established as a key events, corporate, and wedding destination in the North West.
Role Overview
The Sales & Events Manager is responsible for driving revenue across weddings, corporate business, meetings, and large events. This is a high-impact role requiring strong organisational ability, a proactive sales mindset, and the confidence to represent the hotel within the local business community. You will oversee the full event cycle-from initial inquiry and show-around to planning, contract negotiation, and on-the-day coordination (where required).
The ideal candidate will have strong relationship-building skills, a keen eye for detail, and a passion for delivering exceptional client experiences.
Key Responsibilities
Sales & Business Development
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Grow and develop corporate accounts, including conferences, meetings, and business events.
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Actively promote the hotel as a corporate and events venue across the region.
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Engage with local business networks, Chamber of Commerce, and external partners to generate leads.
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Conduct client show-arounds and convert sales inquiries into confirmed bookings.
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Manage online and offline sales channels to maximise event and corporate revenue.
Weddings & Social Events
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Act as primary contact for wedding couples from inquiry to event delivery.
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Host wedding consultations, tours, and showcases.
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Prepare detailed event proposals, contracts, and function sheets.
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Coordinate with departments (banqueting, kitchen, reservations) to ensure seamless execution.
Event Management & Coordination
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Manage logistics for concerts, gigs, conferences, and special events.
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Liaise with vendors, suppliers, and entertainers to ensure smooth planning.
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Oversee event timelines, setups, and client communication.
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Support with on-the-day coordination when required.
Administration & Reporting
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Maintain accurate event files, contracts, and booking systems.
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Track sales performance and provide monthly forecasting updates.
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Ensure compliance with hotel standards and procedures.
Salary & Benefits
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€40,000 per annum
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No current bonus structure, but may be negotiable for the right candidate
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Standard company benefits (meals, parking, training, staff discounts, pension auto-enrolment)
Candidate Profile
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Proven experience in hotel sales, events, weddings, or a similar hospitality role.
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Strong sales acumen with the ability to build and maintain client relationships.
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Excellent communication, organisation, and presentation skills.
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Comfortable representing the hotel at networking events and trade showcases.
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Ability to manage multiple events simultaneously and work to deadlines.
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A proactive, confident, and professional approach

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