Grade V – Digital Marketing Manager

Job description

Job Title: Digital Marketing Officer

Salary: €51,723
Location: Athlone
Contract: 35 hours a week – 1 Year Contract

About the Role:

Our client is seeking an experienced and creative Digital Marketing / Social Media Specialist to manage and grow the organisation’s online presence across all major social media platforms. The successful candidate will be responsible for developing and implementing strategies that increase engagement, enhance brand awareness, and support organisational objectives. Duties may vary in line with the evolving needs of the organisation.

Key Duties and Responsibilities

Develop, implement, and manage social media strategies across platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and Pinterest.
* Create, curate, and schedule engaging content that aligns with the organisation’s tone, values, and objectives.
* Monitor and respond to comments, messages, and mentions in a timely and professional manner.
* Collaborate with internal teams to support marketing, communications, and campaign objectives.
* Analyse performance data and prepare regular reports to measure reach, engagement, and growth.
* Stay informed on emerging trends, tools, and best practices in digital and social media.
* Coordinate paid social media advertising campaigns, ensuring effective audience targeting and budget use.
* Support digital projects, campaigns, and events to promote the organisation’s services and initiatives.
* Undertake any other duties relevant to the role and grade as assigned.

Essential Qualifications and Skills

Proven experience managing social media accounts across multiple platforms for a business or organisation.
* Strong understanding of social media algorithms, analytics, and engagement strategies.
* Excellent written and verbal communication skills with a creative flair for content creation.
* Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer).
* Strong IT skills, including Microsoft Office and familiarity with digital content tools (e.g., Canva, Adobe Creative Suite).
* Ability to plan, prioritise, and manage multiple projects in a fast-paced environment.
* Strong interpersonal skills and ability to work effectively as part of a team.

Desirable Skills and Experience

Experience with paid social media advertising and campaign optimisation.
* Knowledge of SEO principles and website content management systems.
* Experience developing social media content for different target audiences or sectors.