Clustor Director of Sales & Marketing

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Job description

As the Cluster Director of Sales and Marketing (CDOSM), you will be responsible for developing and executing innovative sales and marketing strategies that align with our brand objectives. Your expertise will help us attract a diverse range of guests, maximize revenue, and foster lasting relationships with clients and partners. Your strategic mindset and strong business acumen will enable you to identify emerging opportunities, analyse market conditions, and create compelling campaigns that differentiate our hotels from competitors.


* Building, managing and maintaining relationships with local companies.

* Negotiating rate agreements on a local level only, RFPs are managed at group level.

* Seeking out and attracting corporate group business

* Building and managing relationships with DMCs and any key local provider

* Building and managing relationships with key Tour Operators.

* Creating sales strategy for meeting & events in some properties.

* Website management, developing a strategy, working with Digital Marketing Team to ensure content is correct.

* Website performance, packages and promotions.

* Developing a database and managing ezines.

* Developing an OTA strategy with Cluster Revenue Manager.

* Developing a marketing strategy to drive sales in all areas.

* Identifying any creative assets needed and briefing digital team/external team.

* Performance and development of Sales team.


To maximise profitability by:

* Creating a culture of commercial awareness throughout the Property with a focus on revenue and profit generation.

* Assist with budget preparation.

* Assist with compiling periodic reports as required the GM and FC.

* Assisting with accurate forecasting across all aspects of the business.

* Predicting potential highs and lows in the business and assisting to initiate necessary actions.

* Ensuring Department Managers have and utilise up-to-date sales information.

* Understanding, organising and presenting numerical data effectively where required.

* Adhere to agreed purchasing procedures and ensure effective and efficient stock control systems are in place.

* Alkimii used for roster management and labour cost control


You will be a point of contact for your team so you must take care to observe all company policies and procedures in relation to your team and their care.

* Ensure a good working environment exists within the property and promote good team relations ensuring fairness and consistency in dealing with all team members.

* Adhere to all Human Resources Management best practice and Company procedures and update the General Manager and Human Resources Department on any issues arising, seeking advice where necessary.

* You must ensure that the staff costs are kept in-line with the budget constraints and eliminate waste from the payroll cost within your revenue centre.

* Assist with staff training appropriate to business needs in consultation with the Human Resources Department and the Management team.

* Comprehensive training records must be maintained and we must be sure that all employees receive any supplementary training necessary to assist them in performing to our stated standards.

* Seek opportunities to develop yourself in relation to technical training and professional development and attend any training courses as required by the company.


* Must have a minimum of 4+ years of progressive sales experience at DOSM level

* Must have experience in the corporate market in Dublin city Centre

* Previous experience in the hospitality industry; selling luxury brands and experiential services

* Aggressive negotiating skills and creative selling abilities to close on business with a high conversion ratio.

* Must be able to “Knock on doors” to get the business. Confident and experienced with cold calling.

* Skilled at conducting effective online and offline research relative to business required.

* Capability to keep up to date with market trends and sourcing new customers, both local and international.

* Excellent sales skills to up-sell products and services.

* Strong customer development and relationship management skills.

* Knowledge of overall hotel operations as they affect departments.

* Financial management skills e.g. ability to understand P&L statements, manage operating budgets, forecasting and scheduling.

* Strong communication skills (verbal, listening, writing) and problem-solving skills.


* To ensure that reasonable care is taken for the health and safety of yourself, your colleagues, customers and any third party service providers on the premises at all times.

* To participate in fire drills and any other health and safety training as required by the company.

* Adhere to all regulations in respect of health and safety, hygiene, customer safety, fire regulations, emergency procedures, licensing laws, weights and measures, byelaws, COOP etc.

* Full compliance of all aspects of GDPR relating to both employees and guests.

* Secure the company’s stock and property, and ensure all keys are included in the hotel key system.

* Report any cleaning and maintenance issues to the appropriate person in accordance with Company procedures.

* Ensure that tight control and security of payments is kept in accordance with the Cashiering Policy.

* Report all incidents or accidents to your Manager and recorded in accordance with the Company Accident Reporting Procedures.


Ashley Johnson

Ashley Johnson

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