Marketing Manager

Marketing Manager – Retail & Omni-Channel

Our client is a prominent player in the Irish entertainment sector, managing a network of high-end physical venues alongside a fast-growing online platform. They are looking for a versatile marketer to lead their retail and cross-channel engagement strategy.

This role is designed for someone who thrives on a “hands-on” approach. You will bridge the gap between in-person visits and digital play, using unified data to create a seamless customer experience across all touchpoints.

The Impact You’ll Have

• Omni-Channel Strategy: Develop and execute lifecycle journeys that follow the customer from the venue floor to their online accounts.

• CRM Ownership: Manage end-to-end automated campaigns, focusing on smart segmentation and real-time triggers rather than generic messaging.

• Operational Partnership: Work closely with on-site venue managers to ensure promotions are delivered effectively at the local level

• Data-Led Decisions: Use control groups and incrementality testing to prove what drives growth, scaling successful initiatives and cutting what doesn’t work.

Who You Are

• The “Doer”: You have a track record of personally building and launching campaigns within CRM tools, not just overseeing them.

• Industry Knowledge: Experience in iGaming (Retail or Online) is a significant advantage, though we welcome experts from Fintech, E-commerce, or subscription-led backgrounds.

• Communication Pro: You are comfortable presenting ideas to directors while also collaborating with technical teams and site staff.

• Critical Thinker: You possess the judgment to critique customer journeys and creative assets to ensure they meet high standards.

What’s on Offer

• Autonomy: Take full ownership of a vital marketing function with the freedom to shape its direction.

• Flexibility: A hybrid working model based out of a Dublin HQ.

• Culture: A professional environment where results and innovative thinking are prioritized over traditional corporate hierarchy.

How to Apply

If you are ready to move away from a “strategy-only” role and want to see the immediate impact of your work, we want to hear from you.